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We’ve all seen the drama unfolding around TikTok and the US government. TikTok is a private business and a social media platform where millions of videos get watched daily. Their are a lot of personalities getting TikTok famous right now.
I watched this same type of situation happen with Vine a few years back. People got super famous for about 15 minutes. The Vine shutdown and the creators were left with a massive audience who quickly forgot about them. Very few were able to transition their audience to another platform.
Website give you control of your audience. They allow you to own your data.
Over the past 10 years Facebook has gone from a juggernaut in waiting to being the king of all social media platforms. We can’t deny it’s success. In that time, organic reach went from MASSIVE to nearly non-existent.
If you want to be found, you have to pay these days. Facebook ad prices have risen, organic reach is gone. If you want to be found, you have to build communities in Facebook Groups these days or drop money on ads.
Websites keep you in control of your community. Having a website give you the ability to supplement your reach with social media ads, but not be help hostage to it.
Every social platform has it’s own algorithm. What does that mean? It just means that they manipulate the feed to show things that either keep you on their platform or help them hit their own goals.
The platforms exist to make money for themselves, not you. We are able to play in their environment in exchange for our data. We all willingly give the data up so that we have exposure, connection or convenience. Their is nothing wrong with it.
Social platforms have the right to adjust their term, pricing and algorithm at any time. We are left having to adjust when their business objectives change.
If you have your own website, it makes you less dependent and vulnerable when these changes happen.
In Summary (sir)
Do you need a business website in 2020? The quick answer is 100% absolutely. If you run a business, get yourself a website. Even if it’s a simple brochure style website that you pay a few thousand dollars for, it can be a money maker.
Many businesses look at websites as expenses. They are investments. Imagine that one successful sale is worth $500 in your business. If you pay $3500 for your website, it only needs to convert seven leads before it’s paid for itself.
If you are reading this and you have a business with no website, find someone you trust to build the site for you. If your site isn’t mobile friendly, find someone you trust to build you a new website.
If you don’t know someone who builds websites, let’s talk. We are honest, service driven professionals who get business (not just tech). Even if we aren’t the right fit, maybe we can help point you in the right direction.